Most should know this already; however, an interesting read on the psychology of the Beats product. Very similar to Apple.
Good Partners.
News for July 2015
The Illusion of Beats
OS Share – July 2015
As a former Mac user (13 years sober) who sees a lot of glowing fruit logos on silver laptops at airports and Starbucks while traveling, I was pretty surprised to see this news regarding Operating System share. It seems OSX is still stuck in the single digits.
I realize that many Mac users boot into and use Windows (which seems really silly to me, but I digress); however, I would expect Apple’s OS share to be greater than shown below:
As a matter of fact, Apple’s OS has actually DECREASED from 1992-94 levels of >10% …